73% of consumers who search for businesses online are more likely to become consumers of brands with an established Social Media presence. It’s essential for companies to reach consumers and, when done correctly, tell those consumers that their brand is active and focused on communication.

97% of small businesses use Social Media to attract new customers, but 85% of business owners aren’t sure what Social Media tools to use. Social Media channels have evolved to include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Youtube, TikTok, and more! Our job is to work with you to figure out where your audience is and present your brand effectively across those channels.

Displaying your business’ personality through Social Media is one of the best ways to connect with your target audience. A new customer may stumble upon your Instagram feed if they’re an avid Instagram user, or a customer might be more likely to become a repeat purchaser if your online brand presence becomes more consistent and recognizable.

Faceless corporations are a thing of the past. These days, consumers care about what they buy and the type of company they’re buying from. Social Media has a 100% higher lead-to-close rate than outbound marketing. With this advantage, you can practice rapid response to build a connection with a customer rather than putting them through the automatic recording steps via telephone. The best place for customer care lies on Social Media. Before brands got involved, it was created solely for communication, which is still its core foundation. Customer interactions allow for the public opportunity to make complaints right. It’s also a place to enhance your relationship with them further by following them back, recommending additional products, and creating an open line of communication.