Social Media Marketing is an effective way to communicate your brand’s story, voice and tone. Being active across Social Media platforms helps keep your current customer base engaged and in the know about your brand and products and targets new demographics and consumers. With Social Media Marketing, you can create a community of loyal members unique to your brand. Brands that engage on Social Media channels receive higher loyalty from their customers. More than 60% of consumers who follow their favourite brands on Social Media are more loyal customers than those who don’t.
73% of consumers who search for businesses online are more likely to become consumers of brands with an established Social Media presence. It’s essential for companies to reach consumers and, when done correctly, tell those consumers that their brand is active and focused on communication.
97% of small businesses use Social Media to attract new customers, but 85% of business owners aren’t sure what Social Media tools to use. Social Media channels have evolved to include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Youtube, TikTok, and more! Our job is to work with you to figure out where your audience is and present your brand effectively across those channels.
Displaying your business’ personality through Social Media is one of the best ways to connect with your target audience. A new customer may stumble upon your Instagram feed if they’re an avid Instagram user, or a customer might be more likely to become a repeat purchaser if your online brand presence becomes more consistent and recognizable.
Faceless corporations are a thing of the past. These days, consumers care about what they buy and the type of company they’re buying from. Social Media has a 100% higher lead-to-close rate than outbound marketing. With this advantage, you can practice rapid response to build a connection with a customer rather than putting them through the automatic recording steps via telephone. The best place for customer care lies on Social Media. Before brands got involved, it was created solely for communication, which is still its core foundation. Customer interactions allow for the public opportunity to make complaints right. It’s also a place to enhance your relationship with them further by following them back, recommending additional products, and creating an open line of communication.
With Social Media Marketing, we can:
Graphic Design is a form of communication between your business and your audience. Graphic Design can be used at every stage of the marketing funnel to inform, delight and persuade to purchase (or take the desired action). Graphic Design is essential for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. A professional, modern design builds brand identity and recognition, which helps to convey the right feeling.
Graphic Design communicates more than just words to your audience; even simple design elements like font choice and colour scheme can help to portray an emotion or feeling that supports your message. While there are many ways to display your graphics online or offline, all elements should tell the same story about your brand.
Your design needs to target your audience in a functional, attractive, and professional way. Your brand should provide an instant connection to the outstanding products and services you offer, and you need an excellent graphic design to forge that kind of connection and tell your story effectively.
Graphic Design is a fundamental tool for your business and can be used in various ways; it starts by building recognition with your logo. Graphic Design is multifaceted; it includes offline print material and online material. Logos, clothing graphics, brochures, posters, business cards, signage, and more all work in creating the story that is your business.
You can create unique branding and stomp out the competition with professional Graphic Design. More than 60% of people are more likely to buy from companies that deliver unique content. With content comes consistency. Consistency creates credibility; consistent content is the key to building a dedicated following of people who trust your brand and believe in your message.
Building your company identity also starts on the inside. Stationary, company web pages, uniforms, publications, and more surround your employees. Strong Graphic Design can strengthen the sense of commitment and unity within your workplace.
With Graphic Design, you can:
Copywriting is the process of writing the text for all marketing and promotional materials. This text is known as “copy.” Copy is everywhere — it’s part of a $2.3 trillion industry worldwide. Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt in, or engage with a product, service, or company. A copywriter ensures anything they create remains consistent with their company’s message, tone, and voice and that it addresses their audience in a clear and approachable way. Design, content marketing, and SEO are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing and SEO. Writing better copy enables you to convert more readers into customers.
Writing and publishing consistently strong web copy is absolutely vital for your online presence. Based on a study, consumers are 131% more likely to purchase from a brand after reading content from that brand. The right copy can earn the trust of new and existing customers. Compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement rates. To keep up with the competition, you need to increase your content quality. 74% of web browsers pay attention to the quality of spelling and grammar. 59% of consumers refrain from doing business with a company that made obvious spelling or grammar mistakes.
Copywriters are responsible for the text on brochures, catalogues, billboards, websites, emails, advertisements, social media posts, scripts, radio commercials, taglines, and other marketing communications.
Content targets each step of a buyer’s journey. Copywriting is all about understanding what your audience wants. To increase sales and growth, you have to appeal to your customer’s needs. Minor tweaks on your website, keywords or social media posts can make a big difference. Altering your product page call-to-action from ‘Buy Now’ to ‘Add to Bag’ led to a 56% increase in people adding to their checkout.
With the increase in ad blockers totalling 200 million people, creative, organic content solutions rise to the forefront of marketing strategies. Incorporating SEO, link building, keywords and other techniques into your strategy replaces paid ads.
With Copy Writing, we can:
The days of relying on a phone book are long gone. Your website is an essential tool for your business. It’s how customers will find you and learn about your business and services. With the help of website design, business owners can create a user-friendly and welcoming online environment where users can get helpful information at any time of the day. Moreover, people can rely on you when you have a well-managed website. It builds trust, and when visitors trust you, they won’t have doubts about getting your products and services. 97% of consumers go online to find and research a business. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
The design of your site is an essential asset to your company. Another critical aspect of the site is to keep it up to date. 94% of users no longer trust outdated websites. At Brand Stamp, we use a platform that allows for the easy customization of your site, enabling us to keep all of your content and design up, leaving a better impression on your target audience. What does your website homepage say about your brand? Are there bright, cheery colours with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues? Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
If you’re a business looking for new clients, it is crucial that your target can find you online. 75% of people never scroll past the first page of search results. Proper search engine optimization(SEO) allows your page to be more discoverable in the Google search engine. So when someone searches for something related to your brand, your business is one of the first to show up, thus promoting your site better and increasing traffic.
Your website is the digital storefront of your business. Web design is essential because it impacts how your audience perceives your brand. A good web design helps you keep your leads on your page. There are so many things to consider when making a website, such as navigation, visual elements, content, brand uniformity, copy, engagement, organization, and search engine optimization. With Brand Stamp, you can count on all these factors being considered and taken care of.
Numerous factors about your site can drive viewers away or bring them to your business, including design, content, and speed. 67% of shoppers were more likely to buy from a website compatible with mobile devices, and 4 out of 5 consumers shop on smartphones. How you manage these factors will control how many viewers are converted to customers, which results in revenue. 47% of people expect a web page to load in two seconds or less, and 40% of people stated they leave a website if they wait for it to load for more than 3 seconds.
With Web Design, we can:
One of the most critical aspects of establishing an attractive brand is clearly conveying who and what your business is. Professional photography and videography empower you to tell your story without saying a word. Consumers are all about first impressions. With visual storytelling, you can earn trust, build intrigue and make it personal while showcasing your products and services. This allows you to stand out from your competitors.
Content is king. Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others they think will be helpful or elicit a similar reaction. This allows your message to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging. Recent studies show that when people read or hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that information, people retain 65% of the information three days later. 90% of web consumers say that a video helps them buy a product or service. 65% of people who watch brand-related videos visit the website afterward. 64% of people who visit a business’ website are likely to buy their product after watching a video.
Real Estate agency listings that use video get over 400% more inquiries than those without video.
Photography is a versatile asset. Online photography can be used to make your website infinitely more engaging. It can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. Offline photos can be used in brochures, catalogues and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in many ways.
Video is a more passive experience than reading text. It’s much easier for the audience to become immersed in what you convey to them. This results in more information being shared and an emotional quality that’s nearly impossible to match in the written word.
Some organizations consider Stock photos as an alternative; however, they are not the best way to showcase your business. Customers want to get to know YOU, and stock photos create a false impression of what you have to offer. Trust is the foundation of conversions and sales. Content marketing is based on trust and building long-term relationships. Nothing helps your audience identify and relate to your business more than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you, that hugely increases their likelihood of buying from you. Adding a product video on your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer video about a product bought it.
The benefits of an engaged social media community that shares, likes and retweets your content are impossible to overstate. Displaying professionally taken photos alongside your social posts makes them far more likely to be engaged by your desired audiences, growing your brand and reaching more potential customers organically. Deciding what you want to convey through your photography and how to achieve that may seem like a daunting task. Luckily, professional photographers are usually more than happy to take over the logistics of the creative process, as they know what they need to do to make sure that your wants and needs are addressed. As well as having them take the logistical reins, using a professional photographer means you get their skills as well as lighting, equipment, editing and retouching.
Images can also help you get found on the web. Optimized photos can help your website get found in the image results like Google Images and perform better overall search results. They can also help engage customers and keep them on your site for longer or encourage them to choose you over a competitor.
With Visual Storytelling, we can:
Branded merchandise is products branded with your logo or a slogan that demonstrates the voice and identity of your brand to customers. Branded merchandise helps to build brand recognition and brand awareness. This can be done through screen printing and embroidery. Branded merchandise helps to maximize exposure, reward loyal customers, stand out from the competition and boost sales. In addition, branded merchandise also helps create a more united team and increases the worth of your company.
85% of people do business with a company after receiving a promotional item that is branded. 94% of people can recall the business even two years after receiving a promotional product. 83% of consumers like to get promotional products with an advertising message. Furthermore, promotional products draw a whopping 500% more referrals from satisfied customers with the gift items. Quality branded products help to keep consumers engaged with a brand. This means that one-time merchandise distribution is good enough to engage customers with your brand for months.
Branded merchandise can be anything from staff shirts, pens, tote bags, sunglasses, USB sticks, lip chap, mousepads, bottle openers, magnets, business cards, hats, etc. Your brand can be anywhere and everywhere, depending on your audience and how you’d like to reach them. Try to use merchandise that can be used daily so consumers are constantly reminded of your brand. Promotional products also work as part of your Social Media Campaign. You can print your QR code, website, hashtag or social media tag right onto a product.
Branded merchandise can be kept within the company, which can help uplift employee morale and increase team spirit. In addition, it’s also walking advertising when an employee is wearing a branded hat or shirt. Or, branded merchandise can be made for giveaways. Think of branded merchandise as a business card when made for giveaways. Consumers can immediately identify your company and its products or services when they spot your logo.
With Branded Merchandise, we can:
We will start with a complimentary meeting. We will get to know your business and see how we can help you grow!
We will then send you a quote for a solution fitted to your needs, based on an exploratory plan we will have in mind!
After we get the green light, we will start working on your project or campaign!
We will check back on results, suggest improvements and innovations, and keep repeating the process!
