Content is king. Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others they think will be helpful or elicit a similar reaction. This allows your message to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging. Recent studies show that when people read or hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that information, people retain 65% of the information three days later. 90% of web consumers say that a video helps them buy a product or service. 65% of people who watch brand-related videos visit the website afterward. 64% of people who visit a business’ website are likely to buy their product after watching a video.

Real Estate agency listings that use video get over 400% more inquiries than those without video.

Photography is a versatile asset. Online photography can be used to make your website infinitely more engaging. It can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. Offline photos can be used in brochures, catalogues and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in many ways.

Video is a more passive experience than reading text. It’s much easier for the audience to become immersed in what you convey to them. This results in more information being shared and an emotional quality that’s nearly impossible to match in the written word.

Who?

Some organizations consider Stock photos as an alternative; however, they are not the best way to showcase your business. Customers want to get to know YOU, and stock photos create a false impression of what you have to offer. Trust is the foundation of conversions and sales. Content marketing is based on trust and building long-term relationships. Nothing helps your audience identify and relate to your business more than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you, that hugely increases their likelihood of buying from you. Adding a product video on your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer video about a product bought it.

The benefits of an engaged social media community that shares, likes and retweets your content are impossible to overstate. Displaying professionally taken photos alongside your social posts makes them far more likely to be engaged by your desired audiences, growing your brand and reaching more potential customers organically. Deciding what you want to convey through your photography and how to achieve that may seem like a daunting task. Luckily, professional photographers are usually more than happy to take over the logistics of the creative process, as they know what they need to do to make sure that your wants and needs are addressed. As well as having them take the logistical reins, using a professional photographer means you get their skills as well as lighting, equipment, editing and retouching.

Images can also help you get found on the web. Optimized photos can help your website get found in the image results like Google Images and perform better overall search results. They can also help engage customers and keep them on your site for longer or encourage them to choose you over a competitor.