Social media marketing is an effective way to communicate your brand’s story, voice, and tone. Being active across social media platforms helps keep your current customer base engaged and informed about your brand and products while also targeting new demographics and consumers. With social media marketing, you can create a unique community of loyal members centred around your brand. Brands that engage on social media channels experience higher customer loyalty. More than 60% of consumers who follow their favourite brands on social media are more loyal than those who don’t.
73% of consumers who search for businesses online are more likely to become customers of brands with an established social media presence. Companies need to reach consumers and, when done correctly, demonstrate that their brand is active and focused on communication.
97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure which social media tools to use. Social media channels have evolved to include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, TikTok, and more! Our job is to work with you to determine where your audience is and how to present your brand effectively across those channels.
Displaying your business’s personality through social media is one of the best ways to connect with your target audience. A new customer might stumble upon your Instagram feed if they’re an avid Instagram user, or a customer may become a repeat purchaser if your online brand presence is consistent and recognizable.
Faceless corporations are a thing of the past. Today, consumers care about what they buy and the type of company they’re buying from. Social media has a 100% higher lead-to-close rate than outbound marketing. With this advantage, you can practice rapid response, building a connection with customers instead of routing them through automated phone systems. Social media is the best place for customer care. It was created for communication, which remains its core purpose. Customer interactions allow for public opportunities to address complaints and enhance relationships by following customers back, recommending additional products, and creating open lines of communication.
With Social Media Marketing, we can:
Graphic design is a form of communication between your business and your audience. It can be used at every stage of the marketing funnel to inform, delight, and persuade customers to purchase or take the desired action. Graphic design is essential for any business that wants to make a positive, lasting impression. The first time a visitor interacts with your brand will set the tone for the rest of your business relationship. A professional, modern design builds brand identity and recognition, which helps convey the right feeling.
Graphic design communicates more than just words to your audience; even simple design elements like font choice and colour scheme can evoke emotions that support your message. While there are many ways to display your graphics online or offline, all elements should tell a cohesive story about your brand.
Your design needs to target your audience in a functional, attractive, and professional manner. Your brand should create an instant connection to the outstanding products and services you offer, and excellent graphic design is essential for forging that connection and effectively telling your story.
Graphic design is a fundamental tool for your business and can be utilized in various ways, starting with building recognition through your logo. It is multifaceted, encompassing both offline print materials and online content. Logos, clothing graphics, brochures, posters, business cards, signage, and more all contribute to the narrative of your business.
You can create unique branding and outshine the competition with professional graphic design. More than 60% of people are more likely to buy from companies that deliver unique content. Consistency in your content fosters credibility; consistent content is key to building a dedicated following of people who trust your brand and believe in your message.
Building your company identity also begins internally. Stationery, company webpages, uniforms, publications, and more surround your employees. Strong graphic design can enhance the sense of commitment and unity within your workplace.
With Graphic Design, you can:
Copywriting is the process of writing text for all marketing and promotional materials, known as “copy.” Copy is everywhere—it’s part of a $2.3 trillion industry worldwide. Unlike news or editorial writing, copywriting focuses on prompting the reader to take action, whether that action is to purchase, opt-in, or engage with a product, service, or company. A copywriter ensures that everything they create remains consistent with the company’s message, tone, and voice while addressing the audience in a clear and approachable manner. Design, content marketing, and SEO are all components of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing and SEO efforts. Writing better copy enables you to convert more readers into customers.
Consistently strong web copy is vital for your online presence. According to a study, consumers are 131% more likely to purchase from a brand after reading content from that brand. The right copy can earn the trust of both new and existing customers. Compelling copy attracts 7.8 times more site traffic and enhances brand recall, leading to higher engagement rates. To stay competitive, you must improve your content quality. Seventy-four percent of web browsers pay attention to the quality of spelling and grammar, and 59% of consumers refrain from doing business with a company that makes obvious spelling or grammar mistakes.
Copywriters are responsible for the text on brochures, catalogues, billboards, websites, emails, advertisements, social media posts, scripts, radio commercials, taglines, and other marketing communications.
Effective copy targets each step of the buyer’s journey. Copywriting is about understanding what your audience wants. To increase sales and growth, you must appeal to your customers’ needs. Minor tweaks on your website, keywords, or social media posts can make a significant difference. For example, altering your product page call-to-action from “Buy Now” to “Add to Bag” led to a 56% increase in people adding items to their checkout.
With the rise of ad blockers totalling 200 million users, creative organic content solutions are becoming central to marketing strategies. Incorporating SEO, link building, keywords, and other techniques into your strategy can replace the need for paid ads.
With Copywriting, we can:
The days of relying on a phone book are long gone. Your website is an essential tool for your business. It’s how customers will find you and learn about your services. With effective website design, business owners can create a user-friendly and welcoming online environment where users can access helpful information at any time of day. A well-managed website builds trust; when visitors trust you, they are less likely to hesitate about purchasing your products and services. Ninety-seven percent of consumers go online to find and research a business, and 75% admit to making judgments about a company’s credibility based on its website design.
The design of your site is a crucial asset to your company, and keeping it up to date is equally important. Ninety-four percent of users no longer trust outdated websites. At Brand Stamp, we use a platform that allows for easy customization of your site, enabling us to keep your content and design fresh, leaving a better impression on your target audience. What does your website homepage say about your brand? Does it feature bright, cheerful colours with whimsical fonts, or does it utilize sleek, professional design elements with gray and silver hues? Your website acts like a customer service representative. If it is bright, modern, and inviting, your audience will feel more welcome on your page, conveying the impression that you are open and approachable to new visitors.
If you’re a business looking for new clients, it’s crucial that your target audience can find you online. Seventy-five percent of people never scroll past the first page of search results. Proper search engine optimization (SEO) enhances your page’s discoverability on Google. When someone searches for something related to your brand, your business should appear among the first results, promoting your site better and increasing traffic.
Your website is the digital storefront of your business. Web design is essential because it impacts how your audience perceives your brand. Good web design helps you retain leads on your page. There are many factors to consider when creating a website, including navigation, visual elements, content, brand consistency, copy, engagement, organization, and SEO. With Brand Stamp, you can rely on us to manage all these aspects effectively.
Numerous factors can drive viewers away from your site or attract them to your business, including design, content, and speed. Sixty-seven percent of shoppers are more likely to buy from a website that is compatible with mobile devices, and four out of five consumers shop on smartphones. How you manage these factors will determine how many viewers convert to customers, which ultimately affects your revenue. Forty-seven percent of people expect a web page to load in two seconds or less, and 40% will leave a website if it takes longer than three seconds to load.
With Web Design, we can:
One of the most critical aspects of establishing an attractive brand is conveying who and what your business is. Professional photography and videography empower you to tell your story without saying a word. Consumers prioritize first impressions. With visual storytelling, you can earn trust, build intrigue, and personalize your brand while showcasing your products and services. This helps you stand out from your competitors.
Content is king. Video is one of the most shared types of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who may find it helpful or elicit a similar reaction. This increases your message’s reach and engages more potential customers. Such organic targeting means your content will naturally reach the right
people if its messaging is effective. Recent studies show that when people read or hear information, they’re likely to remember only 10% of it three days later. However, if a relevant image accompanies that information, people retain 65% of it after three days. Ninety percent of web consumers say that a video helps them buy a product or service, and 65% of those who watch brand-related videos visit the website afterward. Additionally, 64% of people who visit a business’s website are likely to buy their product after watching a video.
Real estate agency listings that use video receive over 400% more inquiries than those without video.
Photography is a versatile asset. Online photography can significantly enhance the engagement of your website. It can also help build your brand on social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google My Business. Offline photos can be used in brochures, catalogues, and various promotional materials. By investing in professional photography, you equip yourself with valuable tools to enhance your marketing efforts in multiple ways.
Video provides a more immersive experience than reading text. It’s easier for the audience to engage with what you convey, resulting in more information being shared and an emotional quality that’s nearly impossible to replicate in written form.
Some organizations consider stock photos as an alternative; however, they are not the best way to showcase your business. Customers want to get to know YOU, and stock photos create a false impression of what you offer. Trust is the foundation of conversions and sales. Content marketing relies on trust and building long-term relationships. Nothing helps your audience identify and relate to your business more than a solid brand video. A video puts a face to a name and allows the audience to see the genuine nature of your business and offerings. People prefer buying from people they trust. If they have confidence in you, their likelihood of purchasing from you increases significantly. Adding a product video to your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer video about a product ended up buying it.
The benefits of an engaged social media community that shares, likes, and retweets your content are immense. Displaying professionally taken photos alongside your social posts makes them far more likely to engage your desired audience, growing your brand and reaching more potential customers organically. Deciding what you want to convey through your photography and how to achieve that may seem daunting. Fortunately, professional photographers are typically more than happy to manage the logistics of the creative process, as they know how to address your wants and needs. By using a professional photographer, you also gain access to
their skills, along with high-quality lighting, equipment, editing, and retouching. Images can also help you be found online. Optimized photos can enhance your website’s visibility in image search results like Google Images and improve overall search performance.
They can also help engage customers, keeping them on your site longer or encouraging them to choose you over a competitor.
With Visual Storytelling, we can:
Branded merchandise consists of products adorned with your logo or a slogan that reflects the voice and identity of your brand to customers. It helps build brand recognition and awareness through methods such as screen printing and embroidery. Branded merchandise maximizes exposure, rewards loyal customers, distinguishes you from the competition, and boosts sales. Additionally, it fosters a more united team and enhances the overall value of your company.
Eighty-five percent of people do business with a company after receiving a promotional item that is branded. Ninety-four percent can recall the business even two years after receiving a promotional product. Furthermore, eighty-three percent of consumers enjoy receiving promotional products that include an advertising message. Promotional products also generate an impressive 500% more referrals from satisfied customers. Quality branded items help keep consumers engaged with your brand, meaning that a single distribution of merchandise can sustain customer interest for months.
Branded merchandise can include a wide range of items, such as staff shirts, pens, tote bags, sunglasses, USB sticks, lip balm, mousepads, bottle openers, magnets, business cards, hats, and more. Your brand can be represented in various ways, depending on your audience and how you wish to reach them. Using merchandise that can be utilized daily is beneficial, ensuring consumers are constantly reminded of your brand. Promotional products can also play a role in your social media campaigns, allowing you to print your QR code, website, hashtag, or social media tag directly onto a product.
Branded merchandise can be kept within the company to enhance employee morale and team spirit. It also serves as walking advertising when employees wear branded hats or shirts. Alternatively, branded merchandise can be created for giveaways. Think of branded merchandise as a business card in giveaway formats; consumers can easily identify your company and its products or services when they see your logo.
With Branded Merchandise, we can:
We will start with a complimentary meeting to get to know your business and explore how we can help you grow!
We will then send you a quote for a solution tailored to your needs, based on the exploratory plan we have in mind!
After we receive the green light, we will start working on your project or campaign!
We will follow up on the results, suggest improvements and innovations, and continue repeating the process!
