85% of people do business with a company after receiving a promotional item that is branded. 94% of people can recall the business even two years after receiving a promotional product. 83% of consumers like to get promotional products with an advertising message. Furthermore, promotional products draw a whopping 500% more referrals from satisfied customers with the gift items. Quality branded products help to keep consumers engaged with a brand. This means that one-time merchandise distribution is good enough to engage customers with your brand for months.

Branded merchandise can be anything from staff shirts, pens, tote bags, sunglasses, USB sticks, lip chap, mousepads, bottle openers, magnets, business cards, hats, etc. Your brand can be anywhere and everywhere, depending on your audience and how you’d like to reach them. Try to use merchandise that can be used daily so consumers are constantly reminded of your brand. Promotional products also work as part of your Social Media Campaign. You can print your QR code, website, hashtag or social media tag right onto a product.

Branded merchandise can be kept within the company, which can help uplift employee morale and increase team spirit. In addition, it’s also walking advertising when an employee is wearing a branded hat or shirt. Or, branded merchandise can be made for giveaways. Think of branded merchandise as a business card when made for giveaways. Consumers can immediately identify your company and its products or services when they spot your logo.