Writing and publishing consistently strong web copy is absolutely vital for your online presence. Based on a study, consumers are 131% more likely to purchase from a brand after reading content from that brand. The right copy can earn the trust of new and existing customers. Compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement rates. To keep up with the competition, you need to increase your content quality. 74% of web browsers pay attention to the quality of spelling and grammar. 59% of consumers refrain from doing business with a company that made obvious spelling or grammar mistakes.

Copywriters are responsible for the text on brochures, catalogues, billboards, websites, emails, advertisements, social media posts, scripts, radio commercials, taglines, and other marketing communications.

Content targets each step of a buyer’s journey. Copywriting is all about understanding what your audience wants. To increase sales and growth, you have to appeal to your customer’s needs. Minor tweaks on your website, keywords or social media posts can make a big difference. Altering your product page call-to-action from ‘Buy Now’ to ‘Add to Bag’ led to a 56% increase in people adding to their checkout.

With the increase in ad blockers totalling 200 million people, creative, organic content solutions rise to the forefront of marketing strategies. Incorporating SEO, link building, keywords and other techniques into your strategy replaces paid ads.