Graphic Design is a form of communication between your business and your audience. Graphic Design can be used at every stage of the marketing funnel to inform, delight and persuade to purchase (or take the desired action). Graphic Design is essential for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. A professional, modern design builds brand identity and recognition, which helps to convey the right feeling.